A business card is a singularly powerful tool for self-advertisement. If lets you market yourself to a very wide audience without the hassle and prohibitive cost of newspaper advertising.
When you have business cards printed in bulk, however, be sure to get yourself a business card case. It’s crass to distribute your business card without putting them in a business card case first.
How to Distribute Your Business Card
Is there a right way to distribute a business card? Is there a wrong way of doing the same? The answer to both questions is yes. In distributing business cards, there is a right way and a wrong way. There is no right way of doing it the wrong way.
The Wrong Way: Distributing your business card as if you are dealing playing cards.
The Right Way: Never pass out business cards like you would pass around sheets of paper or playing cards. Keep them in a business card case. Additionally, present them in such a way that the recipient can read them right side up.
As the recipient takes a card from your business card case, make an effort to keep up polite chatter. If, on the other hand, you are the recipient of the card, comment as you take the card out of the business card case. Then, subtly, put it in your pocket.
When networking, remember to keep your business card case inside a pocket you can easily reach. It is not seemly to have to rummage for your cards while exchanging banters with high-ranking executives.
Keeping Up Appearances
Your business card is your advertisement. It should, thus, be representative of the image you are trying to get across. So, make sure they are never creased, wrinkled, dirty, or scribbled upon. To help your cards remain spotless and crisp, keep them inside a business card case.
Tips for Cross-Cultural Card-Giving
1. When traveling abroad, have your information printed in English on one side and in the language of the country you’re visiting on the other.
2. When giving out business cards in Asia, remember to use two hands to give and receive cards. Be sure to put the card that you receive on the tabletop, at least until the meeting ends. After the meeting, put the business cards you received inside a portfolio or a business card case.
3. If you ask someone for a business card, offer yours in return. The same rule applies for times when it is you who does the asking.
The act of exchanging business cards is as important as a handshake. After all, when you exchange business cards with someone, you trade not just contact information. You exchange the possibility of a future with each other in it. Do it with style.
Want to save paper, save money and wow your business contacts at the same time? Use a cheap key chain “pen drive” (a small flash memory card that jacks to a USB port) to create an interactive “business card” that will stand way out from the crowd.
Upload the drive with your filled-in Outlook/Plaxo contact or virtual business card and add a few free offerings such as an short MP3 demo of a class or training, a white paper, workbook, ebook – whatever is pertinent to your business. Keep the drive with you and whenever someone is talking to you about your work and has access to gear that will accept your drive (PDA, laptop, pocket PC, USB-capable smart-phone, etc), you can just offer to download your inclusive package into their device.
No more agonizingly expensive waste of newly obsolete business cards whenever you need to update or change your contact information. One less “what do I do with this” business card for your contacts to have to deal with when they get home from whatever networking event you’ve connected at. And you can constantly tweak the content for relevance, change seasonal discounts, update with limited special offers, and so on!
A few caveats:
1. Choose your selections carefully. Opt for high-value, high-return options that will benefit the receiver, not just the giver. You can include a brochure, if it seems appropriate, but make the bulk of your offering valuable, pertinent and something they’ll want to pass on to friends (taking your information with it)!
2. Respect your contact’s time and available memory! Make sure that you don’t pack it so full that it will overload smaller devices or take 20 minutes to download! If you have large-file offerings you’d like to share, consider creating a single html “web page” to download instead, with the links embedded in it. Your contact then simply opens the page, logs onto their ISP and clicks through to get all the great stuff you want to share!
3. Don’t push! Not everyone is comfortable letting just anyone download stuff into his or her devices. If this is a concern, offer to take their card and send them the information via email. You’ve already made a good impression just by being ready and willing to pass on valuable items on the spot. Anything beyond that is pure gravy.
With just a bit of careful decision-making and common sense, a pen drive business card can be an amazingly successful vehicle for generating greater interaction, creating an environment of valuable informational exchange and providing a source of interesting conversation. It can include anything from a PowerPoint presentation to a multi-media product demo to an audio/video clip of your services or presentation skill – all condensed into one tiny, cigarette lighter-sized bauble. You can even buy them in designer shapes and colors, or imprinted with your logo. And, while we have been discussing mainly business applications, it is a technology that lends itself to a nearly infinite variety of adaptations. How many ways you can think of to use this idea?
Small businesses are constantly faced with problems before they can claim success. However, the difference between a well run business and one that is not is how they tackle their problems. They can often be faced with financial problems. Since business has its good and challenging months you may be swamped with bills when the tough months come. There are wages, rent etc to be paid and you don’t know where to get the money. It is therefore advisable to always have an emergency account that can cushion you through the tough months.
Incompetent employees are yet another problem faced by small businesses. In comparison to larger companies, small businesses have a high employee turnover. It is always a real challenge for the business owners to get reliable and trustworthy employees. You may have employees who lie to customers about specific products or services for their own selfish gain. Unfortunately it is you who will end up “looking bad.”
Customers can also be a source of problems for the small business. This is because sometimes you could have an in house problem like the office machinery lets you down and you cannot give your customer the service they require. Many customers get easily irritated and may think you cannot effectively run your business. They may even ask for their money back.
You can also be faced with problems if your suppliers do not deliver on time or as agreed on. This can be really frustrating and nerve racking especially if it is an order that is being waited for. Your family can also be a part of the problem especially if they are not willing to understand why you work so hard or late. They may begin to feel that they are secondary in your life. It is even difficult to go on vacation because you are constantly “on call”. You should be ready to make sacrifices if you want to succeed in your business.